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Grass Monkey Online Marketing Blog

E-Commerce Articles

8 Steps to Get Ready for the Holiday Retail Season

Depending on the source you consult, online sales during the holiday season in 2017 reached $108.2 billion or $138.4 billion ...
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Photo: Someone online shopping

Six Benefits of Using Shopify for Your E-Commerce Site

When it comes to e-commerce websites, there isn’t a shortage of platforms you can use to set up your digital ...
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Photo: Girl Shopping Online

Top e-Commerce Tips to Drive Increased Holiday Sales Online

Since 1952, Black Friday has been widely recognized as the start of the holiday shopping season in the United States ...
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Photo: Online Holiday Shopping

Three Tips to Get Your eCommerce Site Ready For Holiday Traffic

While no one knows what the future holds, it’s likely that year-over-year ecommerce sales will increase during the upcoming holiday ...
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Social Media Marketing Articles

How Updating Your Instagram Means Updating Your Business

Instagram is not slowing down any time soon. When it comes to updates, the app ...
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Shop While You Scroll | Instagram Expands the Buyer Market

New day, new update! The innovation of Instagram continues to set the bar for all ...
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How to Get the Most out of Instagram

1. Stories: Haven’t We Seen This Before? Admittedly, yes, we had some apprehension with the ...
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Coming Soon | Start Selling More on Instagram with Product Tags

Instagram is partnering with Shopify to offer easy product tagging in 2017, sign up to ...
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Digital Marketing Articles

Upgrade Your Black Friday Initiative| Shopify Introduces Shareable Discount Links

When the biggest shopping weekend of the year finally arrives, arriving with it will be hordes of customers looking for ...
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Thinking About Podcast Advertising?

According to recent stats from the Interactive Advertising Bureau and Edison Research, more consumers than you would guess listen to ...
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It’s Time to Clean Up That Email List | Putting Mailchimp’s Star Rating to Work

Is your Email Open Rate and Click-through Rate below Industry standard?  In the Clothing and Apparel market segment, Industry Averages are ...
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Creating Effective Instagram Ads in Mailchimp | A How to Guide

Following their integration with Facebook Ads earlier this year, Email Marketing platform Mailchimp, has now released Instagram Ad management within their platform ...
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SEO Articles

Exploring Ranking Factors Effecting eCommerce Websites

Recently, Searchmetrics released a study analyzing the top-ranking e-commerce sites to determine what helps them to rank well in Google ...
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SEO 101: What are JSON-LD and Structured Data?

What is JSON-LD? JSON-LD is short for JavaScript Object Notation for Linked Data. It is essentially a light weight data ...
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4 Search Engine Optimization Tips to Help With Off-Page SEO

There are two sides to Search Engine Optimization. On one side you have the on-page Search Engine Ranking factors such ...
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App of the Month: Google Analytics

The Google Analytics app is an easy to use app that brings your websites current web statistics straight to your ...
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SEM News

Meet AdWords New 45 Character Expanded Text Ads

Recently, expanded text ads were rolled out in the Google AdWords Platform and this is a large change as Google ...
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Microsoft Adds Enhanced CPC Bid Strategy to Bing Ads

For years now, Bing has lagged behind his older brother Google AdWords in features, bidding strategies, and other tools. Recently ...
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Taking Advantage of the Power of AdWords for Video

If you, like other company owners, have been using Google AdWords over the years and have noticed that many keywords ...
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Google to Launch Showcase Shopping Ads

This month, Google will launch a new appearance for product-listing ads on non-branded queries such as “men’s sneakers”. Google states ...
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Product Photography Tips
Photo: Product Photograph used in eCommerce

Seven Tips to Improve Your Product Photography

Did you know that 65 percent of the world’s population consists of visual learners? Are you aware that the human ...
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3 Tips for Optimized Images on Key Media Outlets

The E-Commerce industry has played a major role in the evolution of photography over the last decade.  Many technological advancements ...
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