SLINK Jeans, a recently launched Premium Collection for Curvy Women, built their Brand Awareness through a network of Social Media influencers who created a viral social conversation surrounding the brand’s positive mantra, SLINK it (Sexy, Lovable, Intelligent, Noticeable, Kind). As a result of this launch approach the brand’s traffic share quickly became dominated by mobile users.
- High Mobile Traffic, Low Mobile Conversion
- High Social Traffic Bounce Rate
- Abandon Cart Increase
Traditional checkouts can force users through five or more pages/sections before they are able to complete an order. By implementing a custom designed, web-responsive, one-page checkout feature for www.slinkjeans.com, Grass Monkey enhanced the over-all user experience for both mobile and desktop while increasing conversion across all traffic channels.