A full lifestyle brand in the world of skateboarding, Diamond Supply Co. features a vast collection of Apparel, Accessories, Footwear, Hardware and more along with exclusive collaborations and limited editions. Each season the brand’s product catalog delivers a variety of unique items from Graphic Tee collaborations with hip-hop artists to skate shoes co-designed by lead team riders. This project emerged from the need for a more user-friendly shopping experience outside of the website’s Mega Menu Drop down to allow users to browse, shop and filter products by specific parameters.
- Limited Category Filtering
- Complicated Browsing Process
- Minimal Sub-Category Navigation
Grass Monkey worked with the Diamond team to create a custom side bar navigation with web responsive functionality. The new Side Bar gave Diamond Supply Co. online the ability to enhance the online customer’s experience by narrowing down their search and simplifying the funnel to check out.