213.263.3033 x 102 


335 West 31st Street Unit A

Los Angeles, CA 90007 

Web Design | American Rag Cie.


Los Angeles Retail Staple, American Rag Cie, needed a fully responsive online store that translated the brands iconic identity into a digital environment where consumers experienced the fully catered Mens and Women’s offerings fashioned by the company’s avant-garde buying team.


  • Non-Optimized Homepage with limited Imagery and links
  • Complex Navigation and Website Structure
  • Undefined sections for Men and Women
  • Insufficient Lifestyle Imagery
  • Limited Visibility Online – Low Monthly Visitors


By defining separate digital environments for men and women with simple navigation, Grass Monkey increased female conversion along with overall page views and visit duration. Dedicated Gender Category pages with editorial layouts shortened the funnel to checkout while cookies remembered users’ specific store and presented them with catered product categories on their return visit.

ClientAmerican Rag Cie.
ProjectWeb Design
View Project