213.263.3033 x 102 


335 West 31st Street Unit A

Los Angeles, CA 90007 

Web Design | 321 Brand


The 321 Brand needed an E-Commerce aesthetic that placed focus on the story behind their products and a user experience that showcased the technical beauty of their collections’ everyday basics.


  • Small Style catalog, Large SKU count
  • Needed Everyday Basics to Shine Online
  • Needed to Showcase Story Telling Component of Products


The All-New 321 Collection merged cutting-edge technology with everyday wearability. Their Mission Statement – Wear Basics, Live Complex.  By creating custom Shopify code that allows users to shop all color variants of a single item on the collection page, GM enhanced the user experience, making a curated collection have more depth alongside a seamless shopping experience that was complex in nature but simple to the end user.

Client321 Brand
ProjectWeb Design
View Project


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