In connection with the n:SPIRE Others to Dress and Do Better social media activation campaign, Philanthropic Apparel Brand, n:Philanthropy needed an outlet to showcase all of their Public Relations efforts. Unlike Press Pages of the past, Grass Monkey wanted the Spotted page to enhance the user experience so we custom built a “shopable” grid to showcase the latest sightings of n:Philanthropy collection items on Celebrities, Bloggers and High Profile fans of the brand.
- Needed a Press page
- Desired a Press Showcase that was Dynamic and Interactive
- Required a Backend Experience that was as easy to update as a simple blog post
Using the Built-In Blog component of the Shopify platform, the Grass Monkey team created custom code to manipulate the blog functionality allowing for a unique “Press Page” experience that only required the BLOG admin functions to update and maintain.