Los Angeles Retail Staple, American Rag Cie, needed a fully responsive online store that translated the brands iconic identity into a digital environment where consumers experienced the fully catered Mens and Women’s offerings fashioned by the company’s avant-garde buying team.
- Non-Optimized Homepage with limited Imagery and links
- Complex Navigation and Website Structure
- Undefined sections for Men and Women
- Insufficient Lifestyle Imagery
- Limited Visibility Online – Low Monthly Visitors
By defining separate digital environments for men and women with simple navigation, Grass Monkey increased female conversion along with overall page views and visit duration. Dedicated Gender Category pages with editorial layouts shortened the funnel to checkout while cookies remembered users’ specific store and presented them with catered product categories on their return visit.