- Small Style catalog, Large SKU count
- Needed Everyday Basics to Shine Online
- Needed to Showcase Story Telling Component of Products
The All-New 321 Collection merged cutting-edge technology with everyday wearability. Their Mission Statement – Wear Basics, Live Complex. By creating custom Shopify code that allows users to shop all color variants of a single item on the collection page, GM enhanced the user experience, making a curated collection have more depth alongside a seamless shopping experience that was complex in nature but simple to the end user.