Since 1952, Black Friday has been widely recognized as the start of the holiday shopping season in the United States. While Black Friday isn’t a national holiday, California and a handful of other states give their state government employees the day off to take advantage of the discounts traditionally offered by many brick-and-mortar retailers.
In recent years, Cyber Monday and Green Monday have given consumers more ways to save on their online holiday purchases. Cyber Monday takes place the first Monday following Thanksgiving and Green Monday is normally the second Monday in December.
If you run an e-commerce store, it’s important for you to maximize your sales throughout the holidays. According to the National Retail Federation, the holidays can account for as much as 30 percent of a retailer’s annual sales. With holiday e-commerce sales expected to increase by 10 percent this year compared to sales during the same period in 2016, it’s even more important for online stores to drive holiday sales.
Luckily, some basic ecommerce holiday planning can help you drive sales throughout the holiday season. Keep reading to pick up a few tips that can help your online store be even more successful this holiday season.
Improve the Look of Your Website
Approximately 93 percent of shoppers say that appearance is a significant factor in their purchasing decisions. With this in mind, you should update your website to match the holiday season.
This doesn’t mean that you have to completely overhaul your website. Instead, you can simply add some seasonal popups to your website to drive sales in just a few minutes.
Update Images and Product Descriptions
As you’re improving the look of your website, invest some time in updating your product images and descriptions. The more information you provide for your website’s visitors, the better prepared they will be to make purchasing decisions. If you do some keyword research and optimize your images and descriptions for SEO, it can help your ranking in search results, which can help increase your holiday sales by driving more traffic to your website.
Host a Contest
One smart, low-cost way to engage with your e-commerce visitors is to host a contest on your website. Even if your visitors don’t make a purchase today, you can still capture valuable email addresses by hosting a contest during the holidays. You can then use those email addresses in your email marketing campaign to drive sales throughout the year.
If you’re going to host a contest, make it simple for people to enter. Give them a chance to win something by entering their email address. To make sure your subsequent messages don’t end up in a spam folder, follow up with entrants by automatically sending them welcome emails with a link they can click to confirm they want to hear from you in the future.
Contact Grass Monkey
One sure-fire way to increase your ecommerce holiday sales is to contact Grass Monkey. As a digital marketing agency, Grass Monkey has the proven expertise to drive sales for ecommerce retailers during the holidays and the remainder of the year. To optimize your sales during the holidays and year-round, contact Grass Monkey today.