While no one knows what the future holds, it’s likely that year-over-year ecommerce sales will increase during the upcoming holiday season based on historical trends. In 2016, holiday ecommerce sales increased by 11 percent compared to 2015. This year, NetElixir predicts that holiday ecommerce sales will increase by 10 percent in a year-over-year analysis.
For many online retailers, more holiday sales means increased web traffic. To be able to capitalize on the expected increase in online holiday sales and traffic, it’s vital to get your ecommerce website ready for the holiday shopping season. And the time to do that is now.
Keep reading to learn what you can do to prepare your ecommerce site for increased holiday traffic and sales.
Make Your Website Mobile-Friendly
If your website isn’t mobile-friendly already, you’re losing sales. If it’s not mobile responsive by the holiday season, you’ll lose even more sales.
With Google now favoring mobile-friendly sites in its search results and with more and more consumers using mobile devices to perform searches and make purchases, it’s critical for your ecommerce site to be mobile responsive. Believing your site is mobile-friendly isn’t enough. Even if your ecommerce store was designed to be mobile responsive, you should still review what your webpages look like on various mobile devices before the busy holiday season arrives.
Improve Your Site’s Speed and Page Loading Time
One website preparation tip you shouldn’t ignore as the holiday season approaches is to improve your website’s speed and page loading time. Online shoppers want websites to load in two seconds or less. If yours doesn’t, it greatly increases the likelihood that consumers will shop elsewhere.
According to Kissmetrics, 79 percent of online shoppers who experience difficulty with a website’s performance will not return to the site with the intention of making a purchase again. And they’ll probably tell their acquaintances about their negative experience.
Luckily, checking your site speed is a cinch thanks to some handy, free online tools. Two tools you can use include WebPageTest and Google’s Page Speed Tools. If you use Google’s Page Speed Tools, you’ll get some helpful recommendations about how you can make your ecommerce site even faster.
Make Your Checkout Process Seamless
For online retailers, there’s not much worse than an abandoned cart. That is, there’s not much worse than an abandoned cart unless you experience a lot of them.
If you have a high shopping cart abandonment rate, it’s probably an indication that your checkout process is frustrating to shoppers. Common problems that plague too many online checkout processes include processes that have too many pages or too many fields that shoppers are required to fill out. Checkout pages that don’t appear trustworthy are another common problem.
Remember – it doesn’t matter if you experience increased web traffic during the holiday rush if people aren’t actually buying what they put in their carts. Make your checkout process seamless before the holidays arrive to increase your ecommerce site’s conversions and your overall sales.
If you want to get your website ready for the holiday season, contact Grass Monkey. We’ll prepare your website by focusing on the entire experience your visitors will have when they visit your ecommerce store using any kind of device. Learn more about the enhanced user experience Grass Monkey can deliver for your ecommerce store now.