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The Importance of Having a Mobile-Friendly Website

The Importance of Having a Mobile-Friendly Website
July 22, 2016 Terry Sanks

In April of last year, Google released an update to their ranking algorithm to give mobile-friendly websites a boost in Google’s search results.

While it was previously believed that this update only affected users searching from their mobile smartphone devices, this isn’t the case and Google began showing preferential treatment in their rankings towards websites that offer users a positive user experience regardless of device.

Having a mobile-friendly website became another factor in the Search Engine Optimization process forcing marketers to pay close attention to site structure and web design.

How To Check if You Have a Mobile-Friendly Website 

With this update to their ranking algorithm, Google released a Mobile-Friendly Test Tool on their site. This tool allows users to identify different elements on their website that may impact mobile users. Google’s Search Console will also identify potential issues that may plague the mobile version of your site. Here’s a document from Google showing steps to take towards having a Mobile-Friendly Website.

What To Do If You Don’t Have a Mobile-Friendly Website 

If your website is not as responsive as you’d like and you fear that it may be victim of a Google penalty, first run your website through Google’s Mobile-Friendly Test Tool and address the factors that the tool returns. Typical factors effecting a sites mobility include the responsive design, button size and more. Once you have diagnosed your site, have your development team make the changes to your site recommended by Google  and resubmit your website for indexing. If you need help with any of these steps, Grass Monkey has developers who can help trouble shoot your website’s performance. Following these steps can ensure that your site appears when users search for related terms on their cell phone and a great way to lead to more conversions.

 

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